Course Curriculum
Digital Marketing Introduction & Content Marketing+
- Marketing Fundamentals, Inbound vs Outbound Marketing
- Digital Marketing Platforms and Strategies
- Content Strategy, Targeting Audience
- How Content is Important for Digital Marketing
SEO – Search Engine Optimization+
- Google Algorithms
- On-Page Optimization, Off-Page Optimization
- What is Local SEO, Importance of Keywords in SEO
- Understanding the website
SEM – Search Engine Marketing+
- Research and Analysis of Keywords, Types of Ads
- Understanding inorganic Search Results
- Campaigns, Ad Groups, Ads, Keywords and Extensions
- How Google Ranks Ads, Quality Score
- Enhanced CPC, CPA, Setting up Remarketing Campaigns
Social Media Marketing+
- Social Media Planning, How social media works
- Facebook Pages, Groups, Messenger – Marketing Tools, Campaigns
- Instagram Marketing Strategies, Types of Ads, Campaigns, Analytics
- Twitter Marketing – Campaigns, Optimization, Analytics
- LinkedIn Ads – Types, Campaigns, Analytics
- YouTube – Account optimization, SEO, Keywords Research, Analytics
Display, Email & Advanced Marketing+
- Display Campaigns – Target Audience, Keywords, Topics, Placements
- Email Marketing – Types of Newsletters, Campaigns, Templates, Reports
- Online Reputation Management – Tools, brand image building, monitoring
- Affiliate Marketing – ROI, Attribution Models, Tools, Websites